MG Partners with South Korea's SanhaIT to Accelerate Hotel Connectivity Across Asia

A strategic technology partnership designed to simplify hotel onboarding, accelerate connectivity, and expand distribution opportunities for hotel partners.

MG Group is pleased to announce a strategic partnership with Sanha Information Technology (SanhaIT), one of South Korea's leading hospitality technology companies, further strengthening MG's commitment to building a faster, smarter, and more connected hotel distribution ecosystem across Asia.

The collaboration enables hotels using SanhaIT's hospitality solutions to connect with MG more efficiently, significantly reducing the time required to onboard properties while improving the speed and accuracy of hotel content, rates, and inventory distribution.

With over three decades of hospitality technology expertise, SanhaIT provides integrated solutions including Property Management Systems (PMS), Channel Management (CMS), Central Reservation Systems (CRS), Booking Engines, and other hospitality technologies that support more than 900 hotel customers.

Accelerating Hotel Connectivity

As hotel distribution continues to evolve, speed of connectivity has become just as important as the size of a distribution network.

Through this partnership, MG and SanhaIT are streamlining the technical connection between hotels and distribution, enabling properties to be mapped and connected to MG's global network more quickly and efficiently.

Rather than relying on lengthy manual onboarding processes, hotels operating on the SanhaIT platform can benefit from a more seamless integration experience, allowing inventory, rates and availability to flow into MG's distribution ecosystem with greater speed and accuracy.

The result is faster time-to-market for hotels, improved operational efficiency, and increased opportunities to reach travel buyers across domestic and international markets.

Building a Smarter Technology Ecosystem

Technology partnerships play a critical role in MG Group's long-term strategy of creating an open and connected hospitality ecosystem.

By collaborating with leading technology providers such as SanhaIT, MG continues to simplify how hotels connect with distribution partners while reducing operational complexity.

The partnership reflects a shared commitment to helping hotels focus less on technical integration and more on growing their business.

Leadership Perspectives

William Newley, President Director of MG Group, said:

"Strong technology partnerships are fundamental to delivering better distribution for our hotel partners. SanhaIT has established itself as one of South Korea's leading hospitality technology providers, and we're excited to work together to simplify connectivity and accelerate hotel onboarding. The faster we can connect hotels to our distribution network, the faster they can access new business opportunities."

Kyounghoon Chun, CEO of SanhaIT,  said:

"At SanhaIT, we believe technology should remove complexity from hotel operations. Partnering with MG Group allows our hotel customers to benefit from faster connectivity and broader distribution opportunities while maintaining reliable, real-time data exchange. Together, we are creating a more efficient hospitality technology environment that supports the continued growth of hotels throughout the region."

Benefits for Hotel Partners

The strategic partnership delivers several key advantages for hotels:

• Faster hotel onboarding and property mapping

• Simplified connectivity through an established technology platform

• Improved speed for rate, availability and content updates

• Reduced manual integration and operational workload

• Access to MG's extensive regional and international distribution network

  
  

Strengthening Hospitality Technology Across Asia

As hospitality becomes increasingly digital, collaboration between technology providers and distribution specialists is essential to helping hotels compete in an increasingly connected marketplace.

By combining SanhaIT's proven hospitality technology platform with MG's extensive distribution expertise, the partnership creates a stronger, more efficient connection between hotel operations and global travel demand.

Together, MG and SanhaIT are helping hotels connect faster, distribute smarter, and unlock greater opportunities for growth across Asia and beyond.

ABOUT MG

MG Group is revolutionizing B2B hospitality. By leveraging advanced technology platforms, we drive sustainable, profitable growth for hotels, corporations, and travel retailers. Our proprietary microservices platform, MG Jarvis, connects thousands of direct hotel contracts in Southeast Asia with a global network of travel buyers, powering the future of B2B travel.

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Media Inquiries : jessica.dwita@mgholidaygroup.com