Southeast Asia’s top Bedbank launches in Australia - Bringing agents direct access to the region's best rates and availability

dimasalandy6
5 hours ago
3 min read

Brisbane, Australia – May 5, 2025 – MG Group, Southeast Asia’s leading and largest bedbank, officially launches MG in the Australian market, bringing its unmatched hotel content directly to travel agents across the country. With a strategic focus on Southeast Asia — home to the most popular destinations for Australian travelers — MG offers agents unparalleled access to the region’s top accommodations, including Bali, Singapore, Bangkok, and Phuket.

Australians represent the #1 inbound travel segment to Bali, and MG’s dominance in that market, alongside its deep contracting in other high-demand hubs, positions MG as the perfect partner for Australian agents seeking competitive, and seamless B2B hotel solutions.

Through its powerful JARVIS platform, MG provides real-time rates, availability, and a superior booking interface across a portfolio of over 350,000 hotels globally. This includes 9,000+ directly contracted properties.

“Australian travelers consistently rank Southeast Asia among their top destinations,” said William Newley, Vice President Director of MG Group. “We’ve long been a key partner to AU/NZ travel brands, and now we’re excited to directly empower Australian travel agents with our trusted inventory and best-in-class technology.”

Driving Value for Australian Travel Agents

MG Bedbank offers a comprehensive solution tailored to the Australian travel trade:

Unmatched Access to Southeast Asia: 5,500+ directly contracted hotels across Bali, Singapore, Bangkok, Phuket, and more.
Global Reach: 350,000+ properties worldwide.
Powerful Booking Tech: The JARVIS platform enables live rates, availability, intuitive markup tools, and API integration.
Flexible Payments & Support: Multiple payment methods, branded vouchers, and receipts backed by a local team.
Loyalty & Incentives: Agents gain access to the exclusive ‘MG Friends’ loyalty program and VIP events.

“MG Bedbank fills a longstanding gap in the Australian market,” said James Whiting, General Manager for Australia. “Agents have been asking for better direct access to Southeast Asia’s top inventory—and now they have it, backed by local support and a platform that makes selling and servicing easier than ever.”

Supporting Agents in the Race Against OTAs

In today’s competitive travel landscape, speed and service are key differentiators. MG Bedbank enables agents to deliver a level of service that rivals, and often exceeds, what online travel agencies (OTAs) can offer.

At the heart of this support is MG’s industry-leading WhatsApp service, available to agents for real-time assistance before, during, and after bookings. With an average response time of under 30 seconds, MG empowers agents to respond to client needs with impressive speed—building trust and securing repeat business.

“When a client is standing at the hotel front desk and needs help, being able to respond instantly is a game-changer,” said Whiting. “MG gives agents the tools and support to deliver that VIP experience every time.”

Seasoned Local Team

MG’s Australia operations are led by two highly respected industry professionals:

James Whiting, GM Australia: With over 20 years in travel, including leadership roles at Infinity Holidays.
Karli Donaldson, Business Development Manager: Previously with Emirates, Finnair, BedsOnline, and Infinity Holidays.

“We know the Australian market, and we know what agents need,” added Whiting. “MG Bedbank combines global strength with local expertise, and we’re here to support agents every step of the way.”

Launch Promotions & Training

To celebrate the launch, MG Bedbank will host a series of workshops across Australia in May 2025, providing:

Hands-on MG system training
Regional insights
Exclusive early-bird commission offers

About MG Group

MG Group is Southeast Asia’s leading bedbank, trusted by over 8,000 B2B travel buyers worldwide. Headquartered in Indonesia, MG connects the travel ecosystem with scalable hotel distribution, cutting-edge technology, and a deep-rooted presence in the region’s most sought-after destinations.