Southeast Asia Tops Aussie Travel Charts in 2025 - MG Helps Agents Capture the Demand

dimasalandy6
4 days ago
2 min read

Sydney, 11 August 2025

Southeast Asia has emerged as the top international destination for Australian travellers in 2025, and MG is helping local travel agents keep pace with that demand.

In the first half of the year, nearly 4 million Australians travelled to Southeast Asia, a 42% increase year-on-year, making the region the single largest share of outbound Australian travel. Key destinations include Bali, Bangkok, and Ho Chi Minh City. Indonesia alone welcomed 1.6 million Australians in 2024, and Vietnam has seen travel demand surge 54% in early 2025 compared to pre-COVID levels.

Since entering the Australian market in June, MG has seen agent registrations more than double month-on-month, with booking volumes rising by over 300%.

MG, Southeast Asia’s leading B2B hotel distribution platform, now offers Australian travel agents direct access to thousands of hotels across the region, many at exclusive rates, via both API and portal. MG’s experienced and trusted local team, fast onboarding, and real-time agent rewards through its MG Friends loyalty program have driven its growth over its first two months of operations.

“This is a natural fit,” said James Whiting, General Manager, MG Australia. “MG was built for Southeast Asia and Southeast Asia is where Australian leisure demand is going. We’re giving traditional agents the tools they need to compete with OTAs and win back shares. The growth so far proves how well it’s resonating.”

Limited-Time Incentives for Australian Agents

To celebrate early success and support continued growth, MG is extending two promotions for bookings made before 30 September 2025:

Win a luxury Bali escape. Book any Southeast Asia hotel to enter the draw for a 4-night stay at Marriott Seminyak and Ubud, including return flights and private transfers.
$50 instant reward. Earn a $50 cash reward on any hotel booking over AUD 1,000.

About MG

MG is Southeast Asia’s leading B2B hotel distribution platform. MG Group is Southeast Asia’s top bedbank, trusted by over 8,000 B2B travel buyers worldwide. Headquartered in Indonesia, MG connects the travel ecosystem with scalable hotel distribution, cutting-edge technology, and a deep-rooted presence in the region’s most sought-after destinations.