MG Launches MGFriends Loyalty App in Australia. Agents Can Now Earn More, Instantly

Jakarta & Sydney, June 2025   Leading B2B hotel wholesaler MG has launched MGFriends, a loyalty program designed specifically for travel agents, now available as a real-time rewards mobile app. With MGFriends, agents can track earnings in real time and redeem rewards on the spot. Instead of waiting for points to accumulate or dealing with limited catalogs, agents can instantly redeem their earnings for e-gift vouchers from top Australian brands including Coles, Uber, Target and Amazon.

James Whiting - MG General Manager of Australia

“With MGFriends, we’re putting real value in the hands of our agents, fast,” said James Whiting, General Manager for Australia. “Agents can boost their income with every booking and use those rewards on everyday essentials, experiences or gifts, straight from the app.”

Unlike traditional programs that rely on slow-moving point systems, MGFriends is currency-based. Australian agents selling MG’s inventory in destinations like Bali can now see exactly how much they’ll earn per transaction, and redeem it for real rewards, direct from their phones.

For example, a 5-night Bali stay at $500 AUD ADR will generate over $60 AUD* in rewards, significantly increasing agent profit.

MGFriends is seamlessly integrated with MG’s existing B2B portal, giving agents a full view of potential rewards before they even confirm a booking.

The loyalty program also includes:

• Real-time reward tracking through the MGFriends app

• Instant redemption for e-gift cards from trusted Australian retailers

• Promotions for top partners further increasing agents earning opportunities

• Currency-based tracking, making it transparent and predictable, agents know how much they will earn at the time of booking.

• Full integration with MG’s B2B booking portal

This launch comes as MG expands its Australian market presence with new hotel contracts and regional demand strategies aimed at high-value leisure destinations.

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ABOUT MG GROUP

MG Group is revolutionizing B2B hospitality. By leveraging advanced technology platforms, we drive sustainable, profitable growth for hotels, corporations, and travel retailers. Our proprietary microservices platform, MG Jarvis, connects thousands of direct hotel contracts in Southeast Asia with a global network of travel buyers, powering the future of B2B travel.

Media Contact:

James WhitingGeneral Manager – AustraliaEmail: james.whiting@mgbedbank.comPhone: 0401 768 129